About Adina
We’ve been dedicated to the beauty & personal care industry since 1991.
Our story
You might already know Adina as a distributor of ingredients - while that's true, it's only part of our story.
We're a team of technical consultants, ingredient experts, marketers, and trend hunters, working with brands and formulators like you to source the very best solutions for your beauty and personal care projects.
So, whether it’s an existing brief you’re working on or seeking inspiration for a new standout formulation, we’ve got you covered - from sourcing, sampling & stockholding, right through to product development support.
What’s more, our year-round trends analysis & market insights will help foster future planning & decision-making (even when you think you’ve seen everything).
Our Portfolio
Although we have an extensive ingredient portfolio covering every corner of personal care, we’re renowned for our actives, innovations, game-changing problem-solvers and no-compromise naturals – all the bits that will make your formulation stand out!
Our website is constantly refreshed with new and exciting ingredient launches, enabling you to innovate, differentiate and quickly respond to constantly evolving market opportunities.
Our People
By working with Adina, you’ll get access to our amazing team and their unrivalled expertise.
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Kiyaan (Tony) Bui
Ingredient Specialist
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Vanessa Inniss-Palmer
Marketing Lead
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Chris Histed
Supply Chain Manager
Sustainability
Using business as a force for good...
At Adina, sustainability is at the heart of everything we do. Our commitment to responsible sourcing, ethical practices, and positive social impact is reflected in our B Corp certification. Explore our Impact Report to see how we’re making a difference, driving change, and creating a sustainable future together.
Our Digital Focus
Our digital focus is unrivalled in the cosmetic industry, not only unearthing smarter and more sustainable operating methods but supporting a culture of collaboration.
By investing in a shiny new Media Room and the latest marketing technology, we have both the tools and expertise to promote your next ground-breaking ingredient and keep you up to date with the latest consumer trends.