- Active Concepts
The "Plex phenomenon" in the hair care industry has seen numerous products that claim to repair thermally damaged hair. Active Concepts has taken this concept to the next level with ProCutiGen® Vegan Thermal Shield - a unique peptide complex that proactively helps to prevent thermal damage in the first place.
Heated hair styling appliances can cause breakage of chemical bonds in the hair fibres, leading to hair breakage, splitting, and loss of structural integrity. ProCutiGen® Vegan Thermal Shield contains carefully selected lipopeptides derived from yeast that are able to assemble into a protective "biomimetic cuticle" or shield on the hair fibres, resulting in reduced damage caused by thermal styling processes.
ProCutiGen® Vegan Thermal Shield has been thoroughly tested in order to demonstrate efficacy. Results show that it is able to help prevent thermal damage even when hair is exposed to 232⁰ C. Even hair that is bleached - and then heated by flat iron or blow dryer - showed significantly less damage when treated with ProCutiGen® Vegan Thermal Shield compared to placebo.
ProCutiGen® Vegan Thermal Shield can be readily formulated into shampoos, conditioners, serums and styling products. It does not contain any animal ingredients or preservatives.
Details of efficacy studies and results are available on request. Recommended use level 2%.