- Active Concepts
Damage that occurs to hair during chemical processes is a result of the structural integrity of the cuticle being compromised. Bleaching, dying and relaxing the hair can strip moisture from the fiber, resulting in a cracked cuticle and consequently a rigid, brittle, and dry appearance. Hair needs a solid foundation to prevent damage, and the building block of hair is protein. Our hair is full of protein, which is necessary to strengthen and restore the hair fiber. Keratin makes up more than 90% of the hair follicle and is a source of strength and flexibility. ProCutiGen® Bond is a lipopeptide derived from chia seeds (Salvia hispanica) utilized for hair strength and protection. Chia’s rich source of protein can prime the hair cuticle with bivalent cationic peptides that create a de novo cuticle on the hair to prevent damage from happening in the first place.
Applications: Hair Care, Hair Protection, Nourishing, Support
Use Levels: 1 – 10%